Breaking Barriers: How Live Video is Transforming Client Engagement
Getting Started in Livestreaming
The best time to get involved in live video is now !!
Over recent years, the live video market has grown and matured; there are turnkey systems which can assist you in broadcasting and engaging with your audience – your current and future customers.
The Beginning
The live video era started seven years ago with the launch of Facebook Live. At that time, you were broadcasting solo; this soon grew to two people on screen and evolved to the ability today to have ten or more people on screen. Now we have a wide choice of sites to broadcast to.
Corporate Broadcasting
Corporate broadcasting is just starting, and now is the time to include live video as part of your marketing mix. Broadcasting live is the way to increase brand visibility and customer awareness.
Broadcasting live is a cost-effective way to tell your corporate stories globally across social media.
The Keys To Success
The key to success lies in having a strategy which incorporates the following.
Telling Stories. We all like to listen to and become involved in stories. This new way to market can work in combination with advertising.
Illustrating the Stories. We can combine artwork, images, and recorded video to bring the stories to life. We can entertain our audience.
Presenters / Storytellers. Many companies already have personnel who know the stories and how to present them.
The technology There are two elements here: the broadcasting software and the hardware – cameras and microphones.
Repurposing. Broadcasting live is one of the simplest ways to create content which can be edited and re-broadcast as a whole or in targeted segments. Hidden with every broadcast are gems worthy of repeating.
Live video is the art of creating personal connections through compelling and engaging storytelling.
